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New Sport Chalet Site Entertains and Informs Sports Enthusiasts With Immersive Specialty Stores for Running, Baseball, Cycling, and Fitness

New Site, Built on MarketLive(R) v5.5 Expands Market Reach, Builds Loyalty, and Improves Customer Satisfaction With Rich and Relevant Content

PETALUMA, CA and LA CANADA, CA -- (Marketwire) -- 08/03/09 -- MarketLive, Inc. (, the leading eCommerce platform and services provider, and Sport Chalet, a leading operator of full-service specialty sporting goods stores, today showcased the new highly specialized and effective Sport Chalet eCommerce site (, designed to engage and inform sports enthusiasts of all kinds.

The new site, built on MarketLive v5.5, showcases specialized sporting lifestyles and products in immersive specialty stores designed for runners, campers, cyclists, fitness enthusiasts, SCUBA divers, and others. The specialty stores, along with expert merchandising of all types of sports apparel and equipment on the site, are designed to expand the site's reach and interest, grow Sport Chalet's market presence and brand, build customer loyalty, and increase sales.

"Our new site successfully takes our customer-focused, service-oriented in-store model and recreates it online while giving sports enthusiasts from across the country a place to engage, socialize, and experience the sports they love," said Craig Levra, Chairman and CEO for Sport Chalet. "MarketLive's platform, features, and service have allowed us to push the envelope of eCommerce to create a mall of online specialty shops that are individually branded and provide a unique and differentiating strategy in sporting lifestyles. We are pleased with the early customer reaction to our new site, and look forward to expanding it with additional products and experiences for sports enthusiasts in the future."

Sport Chalet's specialty stores allow the company to extend its brand and reach new customers across the country. In addition to selling all manner of sporting equipment on the site, Sport Chalet has launched stores for baseball, fitness, cycling, and running, and plans to launch specialty sites for golf, scuba, football, and others over the coming months. These specialty stores allow consumers to quickly find the products they're looking for and let Sport Chalet capture valuable information for marketing and customer loyalty programs.

To get more from its eCommerce site, Sport Chalet is leveraging MarketLive's extensible Commerce-as-a-Service™ platform to integrate a complete set of marketing and merchandising technologies. The MarketLive commerce platform is flexible and extensible, and allows best-in-class technologies to be easily integrated for optimal functionality. Sport Chalet has created a rich shopping experience on their site by assembling rich technologies and advanced functionality using:

--  Omniture -- for analytics
--  Endeca -- for on-site search
--  Scene 7 -- for advanced imaging
--  Shopatron -- for order management
--  Baazarvoice -- for ratings, and reviews
--  Experian CheetahMail -- for email management

"Sport Chalet is an example of state-of-the-art multi-channel retailing with smart integration of programs that stretch from the web to the store to manufacturers," said Mark Pierce, CEO of MarketLive. "By using technology to reach outside geographic and channel boundaries, Sport Chalet is poised for growth and excellent customer satisfaction. We are proud to be central to their eCommerce strategy and look forward to continuing our fruitful relationship as they grow their business online and in their stores."

About Sport Chalet

Sport Chalet, ( founded in 1959 by Norbert Olberz, is a leading operator of full service specialty sporting goods stores in California, Nevada, Arizona and Utah. The company offers over 50 services for the serious sports enthusiast, including backpacking, canyoneering, and kayaking instruction, custom golf club fitting and repair, snowboard and ski rental and repair, SCUBA training and certification, SCUBA boat charters, team sales, racquet stringing, and bicycle tune-up and repair throughout its 55 locations.

About MarketLive

Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive Commerce-as-a-Service™ platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Bon-Ton Stores, Sport Chalet, Vanity Shops, Gaiam, Wakeside, and TruSnow and many others.

Kelli Tejada
MarketLive, Inc.
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